Hau truong Album Trailer ‘HVL’

The making of the “HVL” album trailer unfolds as a highly technical and experimental process, where Apple and MCK, together with Antiantiart, reimagine music storytelling through a 360° format. Developed over months of pre-production, the project required precise planning, from concept iterations to building a custom rig of eight synchronized iPhones to capture a seamless, explorable world. Each scene was carefully choreographed, as the absence of a “behind the camera” forced every movement, light, and detail to exist within a fully visible space. The result is not just a trailer, but a layered, interactive experience where technology and creativity converge to immerse viewers inside MCK’s artistic universe.