SANRIO BAND-AID

“SANRIO BAND-AID” wraps emotional fragility in a layer of playful pop culture, where familiar icons soften the weight of unresolved feelings. The lyrics move between detachment and quiet confession, hinting at wounds that haven’t fully healed. Visually, the MV builds a nostalgic collage of retro references, turning the room into a space where memory and identity overlap. Instead of a linear story, the narrative emerges through contrasts, between the unreadable gaze of the female lead and the emotionally charged environment around her. The recurring Sanrio band-aid acts as a subtle motif of repair, suggesting that healing is ongoing, incomplete, and deeply personal.