
I:
Client
Netflix
Artist
De Choat
Category
Music Video
Year
2022
Role
CreativeProductionPost Production
Director
Phuong Vu (Antiantiart)
Rather than telling a linear story, “Upside Down” unfolds like fragments of memory caught between two worlds. The lyrics borrow from Stranger Things but redirect the narrative inward, where missing children and hidden forces become metaphors for loneliness, trauma, and the search for belonging. Each verse carries a quiet insistence that healing begins with recognition of fear, of absence, of the self left behind. On screen, familiar imagery is reimagined: glowing alphabet walls, sterile labs, and creature-like silhouettes, all wrapped in a cold, shadow-heavy palette. The MV blurs fiction and reality, suggesting that the real “Upside Down” exists within us.
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AGENCY - WE CREATE CONTENT
Creative Director
JC Smith
General Director
Ha Nguy
Account Executive
My Linh
PRODUCTION HOUSE - ANTIANTIART X VIEWFINDER
Directed and Written
Phuong Vu (Antiantiart)
Director
Phuong Vu (Antiantiart)
Project Manage
An Khang (Antiantiart)
Director of Photography
Truong Trong Tan
Art Director
Nguyen Xuan Nguyen
Assistant Director
Hoa Tran
Production Assistant
Thuc Vu (Antiantiart)
Linh Linh Than
Khanh Linh
Camera Operator
Dang Thinh (Antiantiart)
Focus
Anh Long Focus
Nghiem Duy Hai
Gaffer
Anh Quoc
Costume Designer
ViewFinder Team
Artist Stylist
Tan Le
Actor Stylist
Linh Than
Thuc Vu (Antiantiart)
Speacial Effect Make Up
Vu Hai Yen
Make-up
Mykool Le
Yen Ji
Storyboard
Tuan Anh (Antiantiart)
Phan Thuy Linh
Location
Tung
Catering
Chu Nhat Catering
Casting
Thuc Vu (Antiantiart)
Rental House
CineHanoi
DIT
Ngoc Hoang
Post Producer
An Khang (Antiantiart)
Vu Minh Moc (Antiantiart)
Editor
Minh Moc (Antiantiart)
VFX Artist
Minh Moc (Antiantiart)
Pham Duy (Antiantiart)
Te Khoa
Ba Viet
Sound Designers
Tung Mai (Antiantiart Music Studio)
Colorist
Nhat Luan
Lead 3D
Anh Trung (Antiantiart)
3D Generalist
Trung Lam
3D Artists
Mai Hoang Tuan
Dang Tran
Hien Truong
Nguyen Ngoc Han
Anh Trung
Khai Pham
Photo by
Tin Phung




















